Customer Retention Performance Lead

📍 Location: Riga, Latvia (hybrid – 2 days remote per week)
💰 Compensation: € 3000 – € 4000 gross
🕓 Experience: 3+ years in CRM, retention, or lifecycle marketing roles

Customer Retention Performance Lead

A fast-growing health and wellness brand offering premium nutritional products is seeking a Customer Retention Performance Lead to enhance customer engagement, loyalty, and lifetime value. You’ll play a key role in developing and executing retention strategies that turn one-time buyers into long-term brand advocates.

If you’re passionate about data-driven marketing, customer journeys, and delivering an exceptional post-purchase experience — this role is made for you.

What You’ll Do

Customer Retention & CRM Strategy

• Design and implement multi-channel retention campaigns (email, SMS, loyalty programs, subscriptions).
• Segment and personalize customer communications to drive engagement and repeat purchases.
• Analyze churn rates, repeat purchase patterns, and customer lifetime value to refine strategy.
• Work closely with the marketing and e-commerce teams to align retention efforts with acquisition and brand initiatives.

Lifecycle & Automation Management

• Build and optimize automated flows in CRM tools (welcome, win-back, post-purchase, subscription renewals).
• Manage A/B testing of campaigns to identify winning messages and offers.
• Monitor customer feedback and reviews to enhance retention strategies and CX improvements.

Data & Performance Tracking

• Use Shopify analytics and CRM data to track retention KPIs (LTV, churn rate, repeat order rate, subscription growth).
• Provide actionable insights and regular performance reports.
• Continuously identify opportunities to improve loyalty and engagement based on data trends.

What You Bring

• 3+ years of experience in CRM, retention, or lifecycle marketing, ideally in e-commerce .
• Proven ability to increase customer lifetime value and retention metrics.
• Hands-on experience with Shopify and CRM tools.
• Strong analytical mindset and comfort with customer data and segmentation.
• Excellent copywriting and communication skills in English for crafting compelling customer messages.
• Understanding of digital marketing fundamentals and how retention fits into the full funnel.
• Proactive attitude, ownership mindset, and a love for optimizing customer journeys.

Why Join?

• Work with a fast-growing, mission-driven health & wellness brand.
• Play a critical role in shaping the customer retention and loyalty strategy across multiple markets.
• Collaborate with a dynamic, data-driven team focused on innovation and growth.
• Hybrid work setup – 2 days remote per week for optimal flexibility and balance.
• Competitive salary up to € 3000 gross.
• Health insurance after 6 months.

Interested? Let’s talk. Reach out and we’ll share more about the company, the setup, and next steps.