Our client is a successful travel management agent dedicated to crafting tailored advertising experiences for clients in the travel industry. Their mission is to optimize engagement and maximize results by harnessing the power of pay-per-click (PPC) advertising. As their team continues to grow, they are on the lookout for a Google Ads Specialist who shares their passion for precision and quality.
The Role:
As a Google Ads Specialist, you will be the driving force behind the success of the paid search campaigns for travel industry products in the US. Your role encompasses the full spectrum of campaign management, from ideation to execution and reporting, with a strong focus on achieving excellence within Google and Bing platforms.
Responsibilities:
- Comprehensive Google Ad Campaign Management: Take ownership of all aspects of Google Ad campaigns, including strategy development, ad creation, landing page optimization, and budget allocation.
- Campaign Optimization: Continuously analyze and refine ad campaigns to enhance return on investment (ROI) and drive successful online marketing initiatives.
- Google Ads Expertise: Serve as the go-to expert for all Google Ads-related queries and challenges within the team.
- Performance Monitoring: Vigilantly track campaign performance, leveraging data insights to propose optimization strategies.
- Innovation: Stay updated on changes in the Google Ads platform and industry best practices, applying new features and strategies to enhance campaign effectiveness.
- Campaign Setup: Handle end-to-end campaign setup, encompassing keyword research, ad copywriting, and bid management.
- Reporting: Generate weekly and monthly reports, evaluating campaign progress and KPIs.
- Continuous Improvement: Identify opportunities for enhancement and proactively recommend changes to elevate campaign performance.
Job Qualifications and Skill Sets:
- Google Ads Mastery: In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics.
- SEO and SEM: Understanding search engine optimization (SEO) and marketing (SEM) principles.
- English Language Proficiency: Proficiency in English at the highest level, both written and spoken.
What We Offer:
- Prime Location: Our office is strategically located in the heart of Riga.
- Resourceful Environment: Access all the tools and resources you need to excel in your role.
- Competitive Compensation: Salary starting from 2200 EUR gross based on your prior experience.
- Health Insurance: Health insurance coverage after completing the probation period.
- Fuel for Productivity: Relish Rocket Bean coffee, tea, and sweets are available in the lounge room 24/7.