Our client, a leading award-winning software and aircraft design developer, is actively seeking a seasoned and visionary Marketing Director to spearhead their marketing strategies and initiatives. Since its establishment, the company has excelled in R&D, successfully launched products, expanded sales operations, and made significant strides in the international market.
Responsibilities:
- Marketing Strategy Development and Implementation: Lead the conceptualization and execution of comprehensive marketing strategies across multiple markets in close collaboration with the Sales team.
- Public Relations and Media Management: Take charge of the company’s PR activities, particularly during product launches, ensuring a positive and influential media presence. Strategic Event Planning: Drive the company’s participation in key industry events, focusing on lead generation and increased awareness among target audiences.
- Navigating Complex B2B Markets: Devise innovative strategies to effectively engage specific audiences within challenging B2B sectors, including Security, Defense, and Government.
- Holistic Brand Management: Ensure the current product positioning remains aligned with market trends. Continuously monitor and refine all marketing activities to maintain a strong competitive edge.
- Content Strategy and Development: Showcase exceptional copywriting skills by overseeing the creation and editing of diverse marketing materials. Apply advanced SEO knowledge to optimize content for enhanced online visibility and engagement.
- Comprehensive Oversight: Assume full responsibility for all marketing initiatives, ensuring their alignment with company objectives and goals.
- Team and Resource Management: Effectively manage internal teams and external contractors, providing clear guidance and support to achieve marketing objectives.
Requirements:
- At least 7 years of experience in senior B2B marketing roles within a technology-driven English-speaking environment, preferably in engineering products or startups.
- Proven track record in leading and executing impactful industry events and comprehensive PR campaigns.
- Expertise in contemporary marketing and sales technologies, platforms, and tools, with a demonstrated ability to leverage these resources effectively.
- Proficiency in utilizing advanced marketing automation tools and managing CRM systems to enhance marketing operations.
- In-depth experience with organic and paid acquisition channels, including content development, curation, event management, and lead generation campaigns.
- Advanced understanding of website CMS and analytics tools. Significant experience within relevant sectors is highly advantageous.
What We Offer:
- Attractive salary package.
- Opportunity to drive significant growth in a thriving industry and implement strategic optimizations for increased efficiency.
- Exposure to diverse marketing channels and the chance to represent the company at major industry events globally.
- Flexible work options are available, with the potential for remote work for international candidates.
- Joining a dynamic and ambitious international team of professionals who are deeply passionate about their work.
- Convenient and complimentary parking is available for all employees.