Our client is a successful travel management agent dedicated to crafting tailored advertising experiences for clients in the travel industry. Their mission is to optimize engagement and maximize results by harnessing the power of pay-per-click (PPC) advertising. As their team continues to grow, they are on the lookout for an SEO Specialist who shares their passion for precision and quality
The Role:
As an SEO Specialist, you will spearhead the SEO strategy, implementing tactics to enhance rankings across major search networks for travel products in the US market.
Responsibilities:
- Data-Driven Strategy: Execute tests, gather and analyze data to uncover trends and insights for achieving optimal ROI.
- Website Analytics: Track, report, and interpret website analytics to guide decision-making.
- Content Optimization: Optimize copy and landing pages for search engine marketing, ensuring high-quality content.
- Keyword Management: Conduct ongoing keyword research, expansion, and optimization to maintain competitive positioning.
- SEO Recommendations: Research and implement SEO recommendations, staying updated on search engine algorithms.
- Link Building: Develop and execute a comprehensive link-building strategy.
- Technical Collaboration: Collaborate with the development team to ensure SEO best practices in newly developed code.
- Content Alignment: Work closely with the marketing team to integrate SEO into content creation and programming.
- Copywriting Skills: Possess strong copywriting skills for compelling content.
- Website Enhancement: Recommend changes to website architecture, content, linking, and other factors to boost SEO rankings for target keywords.
Job Qualifications and Skill Sets:
- Proven SEO Expertise: Demonstrated experience in SEO, showcasing successful results.
- Performance Marketing: A solid grasp of performance marketing, conversion optimization, and online customer acquisition.
- Analytics Proficiency: In-depth familiarity with website analytics tools.
- Experimentation Experience: Comfortable with A/B and multivariate experiments.
- HTML Knowledge: Working knowledge of HTML.
- Algorithm Awareness: Understanding of ranking factors and search engine algorithms.
- Up-to-date: Stay current with the latest SEO trends and best practices.
- English Proficiency: Highly proficient in spoken and written English.
What We Offer:
- Prime Location: Our office is strategically located in the heart of Riga.
- Resourceful Environment: Access all the tools and resources you need to excel in your role.
- Competitive Compensation: Salary starting from 2000 EUR gross based on your prior experience.
- Health Insurance: We care about your well-being and provide health insurance coverage after completing the probation period.
- Fuel for Productivity: Savor Rocket Bean coffee, tea, and sweets are available in our lounge room 24/7.